Looks like Build-A-Bear has listened to the voice of its customers. Build-A-Bear has stopped in-store promotions for Build-A-Bearville and instead is focusing on the character of the kids. Build-A-Bearville has eased up on their in-store pressuring, to let the fun of their website lure customers in. This is a huge improvement - great job, Build-A-Bear!
On that note, let's take a look at what they've scheduled for May. In Build-A-Bear Workshop, caring and sharing seem to be the theme. Whether it's a free tote for mom (with purchase, May 3&4) or donating a bear to a child in need (Stuffed with Hugs, May 17th), Build-a-Bear is nurturing the caring spirit in a child. They're sponsoring several worthy organizations through Stuffed with Hugs, the purple hearts, and Beremy's Kennel Pals. They've also updated one of their bears, and they're introducing him under a new name (therefore staying honest with customers). They've added many new gift sets, for grads and moms and more. All in all, it looks like a great month at Build-A-Bear Workshop.
I'm looking forward to Build-A-Bear's May schedule!!!
Thanks for reading my post, and tune in on Thursday to read about another bear of the past!