New calendar, new look for Build-A-Bearville news

It's March 1st, the day Build-a-Bear reveals the events to take place for the next month! Two furry friends, two contests, a promotional, two online events....Build-A-Bear has packed this month full!

Of course, some of us didn't want February to end. For those of you who are still excited about this year's "Leap Day," there's still a bit of time left for your Build-A-Bear in-store reward - a free t-shirt with a $15 or more purchase. So hurry in - the t-shirt may look dorky, but the virtual Build-A-Bearville reward makes it worth it.

Build-a-Bearville has something else that's very new, and you can't miss it: they've changed the look of their news bulliten. More efficient and attractive, it makes reading the "Build-A-Bearville News" much easier than just staring at a block of text. (like it used to be) It looks a bit like a web browser with tabs, making it a fun "toy" to go check out! Each tab has a label: "News & Events," "Friends," "Fashions & Stuff" and "Games & Quests."

I think it's a good idea to change the look of the Build-A-Bear news, and Build-A-Bearville certainly kept me more informed than the main Build-A-Bear website! Evidentally, Build-A-Bear is trying to make Build-A-Bearville their "website" and buildabear.com their "shop-site." This is great for the users - get on Build-A-Bear to play and not to shop. I'll go for that any day!

In the upcoming posts, (don't forget about the mini-posts this Tuesday and Thursday!) I'll tell more about Build-A-Bear's "five-month reward program," fashions on Build-A-Bearville, and the brand-new spot where Build-A-Bearville users will love to hang out. Until then,

~Lilli

Fashion Forcast

Spring fashions are exploding into Build-A-Bear stores. For the last two months, Build-A-Bear has been steadily releasing their spring collection, complete with countless new outfits. Build-A-Bear has been following the latest trends: Camo stuff for Hello Kitty, sparkles added to every outfit, an adorable Tye Dye Bubble Outfit has been released, denim wear is increasing in popularity, and your sweet teddy bears can wear a skull-and-crossbones t-shirt. (EW!) I think all those outfits are cute (except for the last one.) Their theme with their new dresses is bright pink: Fushia Bubble Dress and Floral Belted Dress are vibrant. The softer Gingham print is more desirable, in my opinon. (so it's good they've released it!) Sparkles are SO in. Build-A-Bear seems to have more shimmery, sparkley things than last year. And for the Limited Too girls, Build-A-Bear Limited Too merchandise has gone to skirts. A final note to notice is the increase of Hannah Montana stuff for bears - but I suppose that will only last as long as the show.

So, this year we may expect the slow death of the Hello Kitty wear, the dawn of brighter pinks and tons of sequins, and more cute bear skirts!

See you on Saturday for my weekend post.
~Lilli